At a time of self-expression, it’s not surprising that it's making waves on our platforms – hashtags like #they #nonbinary and #trans have seen double-digit rises in the last year. We’re living in an era of rising conversation about everything related to our genders, from equality to fluidity. That means talking to customers in their own, unvarnished language about the things they care about.Īs we look towards planning for next year and beyond, here are some of the key trends the survey, based on people from over 12 markets over the past 15 months, exposed what will impact the way we do business in the future.

If brands and agencies are to succeed in the future, it’s up to us to understand and respond to cultural shifts. This is good for society and it also matters for business. From our bodies – conversation around body positivity is up 96% – to our sexuality, our heritage to our abilities, we’re speaking out, turning up the volume on that well-worn buzzword, ‘authenticity.’ Perhaps it’s the two years we’ve spent living in sweatpants and on Zoom, with our co-workers’ washing up and roaming pets as backdrop: we’re behaving more openly on social media. The report’s key takeaway can be seen as 'Get real!'. They’ve served as a call to action, spurring us to reevaluate our purposes and priorities in life, sparking new behaviours and throwing the spotlight on social issues. The report finds that Covid and concurrent world events have profoundly impacted what we talk about on Meta’s platforms and the way we do it. The result is a breakthrough report from Facebook IQ called Culture Rising, which looks beyond ephemeral trends to fundamental shifts in people’s attitudes and behaviour - and what they mean for brands in the future. What will the long-lasting impacts of the last two years be on us? That was the question a team of researchers and analysts at Meta asked themselves when they set out to investigate the changes brought about by the global pandemic using aggregated, anonymized data from the 3.5bn people that use its platforms.

Jenn google drive nudes